By Karen James
Renowned artist Lucky Udu has been praised for his role in rediscovering and helping Sky B resurface in the music scene. While Sky B currently enjoys an outpouring of support, industry experts caution against his decision to reenter the music industry. They believe that the landscape has shifted significantly since his last foray, making success uncertain in today’s highly competitive and financially demanding market.
Udu expresses concern that without the financial backing necessary to go viral, Sky B risks squandering his hard-earned savings. The costs associated with promoting and marketing music in the digital age have skyrocketed, posing a serious challenge for any artist aiming to make a name for themselves. Moreover, maintaining the level of consistency required to stay relevant has become increasingly difficult.
Although Sky B is currently basking in love and admiration from fans, experts worry that the excitement surrounding his return may dwindle once he releases new music. They caution that his past influence, which spread across Africa even before the advent of widespread media, may not necessarily translate into success in the modern music industry.
Despite these reservations, supporters encourage Sky B to utilize the present show of support to secure his future. They suggests that he channel the love he is receiving into establishing a stable life, finding a suitable place to live, and investing in a small business.
Sky B’s previous accomplishments and impact within the industry cannot be overlooked. He managed to garner attention and leave an indelible mark without relying on traditional media outlets. However, as Udu succinctly concluded, the industry has undergone significant changes. Consequently, Sky B must carefully evaluate his options and consider the best way to maintain his legacy and achieve long-term success in an ever-evolving musical landscape.